Interchallenge possesses expertise in translation of materials for major firms in global marketing, public relations, market research, medical marketing, food and wine, hospitality, retail, strategic marketing fields. Typical documents, which require translation are attachments, websites, training courses, PowerPoint presentations, brochures, press releases, white papers, marketing collateral, sell sheets, product data sheets, corporate literature, packaging, customer testimonials, customer satisfaction surveys, catalogues, print advertisements, trade-show, roadshow and expo material.  Aiming to appeal to customers and to build a strong brand image, marketing texts are highly market-specific and are filled with nuanced, carefully chosen language. When translating, professional translators must recognize these nuances and adapt a translation to the target market and culture; literal or foreign-sounding translation may serve to jeopardize the original goals of international marketing efforts and spoil the image of the corporation.